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At Gunni’s Taste of Iceland, they believe that their process is just as significant as the products and packages they offer. Their decisions are driven by pure intentions to ensure your satisfaction, your furry friend’s happiness, and the sustainability of our environment. They have maintained a long-term partnership with a family-owned fishery that adheres to the rigorous guidelines of Iceland Responsible Fisheries (IRF). This fishery takes pride in their IRF certification, and GUNNIS share their commitment to protecting our underwater ecosystem and the planet as a whole by following IRF’s environmentally-focused fishery management principles. Through its vetted documentation, IRF promotes transparency and encourages compliant practices while upholding community standards.
The history of Gunni’s (pronounced goo-nees) Taste of Iceland dates back to 2012 when Gunni Sigurdsson found it difficult to source healthy treats for his puppy (his “bonus” child) in his home town of Reykjavik. Being born and raised in Iceland he was well aware of the nutritional benefits of the local fish he had long enjoyed and felt his dog should have access to those same benefits. Gunni started hand folding and air drying fish skins for his dog the Icelandic way, using geothermal energy, in his home kitchen. The treats became a neighborhood hit with many people reaching out requesting the same tasty treats for their dogs. Gunni quickly realized he wasn’t the only one that felt their dog deserved the best treats possible so in 2018 he left his job and partnered with an Icelandic, family-owned fish company to start off on a new venture. Gunni’s Taste of Iceland was born that same year. Today the Gunni´s family contains furry little members in more than 12 countries around the world. We consider every life we touch, furry or not, part of the Gunni’s extended family.
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